The Effects of a Racist Act and Public Counter-Demonstrations on Race-Related Behavioral Intentions: A Natural Experiment

This study reports on a natural experiment that yielded information about the effects of a racist act and public counter-demonstrations on behavioral intentions. The conditions for this natural experiment arose when an act of racial hostility occurred at a small liberal-arts college in the northeastern United States. This event occurred approximately midway through data collection for a study comparing public and private behavioral intentions to donate money to African American interest groups. This coincidence afforded the opportunity to examine the effects of such events on members of the affected community. The results of this natural experiment show that both public and private expression of support for African American interest groups increased after the incident and ensuing demonstrations.