Long-term memory for a common object

A series of experiments was done to determine how completely and accurately people remember the visual details of a common object, a United States penny. People were asked to: draw a penny from unaided recall; draw a penny given a list of its visual features; choose from among a list of possible features those which do appear on a penny; indicate what was wrong with an erroneous drawing of a penny; and select the correct representation of a penny from among a set of incorrect drawings. Performance was surprisingly poor on all tasks. On balance, the results were consistent with the idea that the visual details of an object, even a very familiar object, are typically available from memory only to the extent that they are useful in everyday life. It was also suggested that recognition tasks may make much smaller demands on memory than is commonly assumed.