Modulation of word-reading processes in task switching

The authors examined modulation of the simple act of word naming induced by the conflict arising when that task competes with color naming in a task-switching paradigm. Subjects alternated between naming a word printed in black and naming the color of a stimulus in 2 conditions. In the incongruent condition, the colored stimulus was an irrelevant word generating conflict, and in the neutral condition, color was carried by a row of asterisks. Subjects took substantially longer to name a word printed in black in the incongruent condition, implying a form of suppression. This modulation of the word-naming response was adaptive in that it led to more efficient color naming. The modulation effect was replicated using phoneme detection instead of word naming but not with lexical decision or visual comparison, implicating a phonological encoding process.