The impact of information about the prevalence of AIDS-Preventive behavior among men and women: The mediating role of social norms |
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| Authors: | Regina JJM Van Den Eijnden Bram P Buunk Arnold B Bakker Frans W Siero |
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| Institution: | University of Groningen, Department of Psychology , Grote Kruisstraat 2/1, 9712 TS, Groningen, The Netherlands |
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| Abstract: | Abstract The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future. sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the paceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed |
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| Keywords: | AIDS prevalence information gender condom use social norms |
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