Human classical aversion conditioning: Nausea versus electric shock in the reduction of target beverage consumption

Two experiments were conducted to investigate the effectiveness of the nausea-pro-ducing Pseudo-Coriolis Effect (PCE) in conditioning aversions to beverage consumption. The first experiment assessed the effectiveness of this procedure while controlling for demand characteristics. The second experiment compared this procedure with electrical aversion conditioning. This study demonstrates the effectiveness and relative superiority of the PCE in classical aversion conditioning. Consideration is given to the parameters and potential applications of this procedure