Self-specific priming effect |
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| Authors: | Alessia Pannese Joy Hirsch |
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| Institution: | a Program for Imaging and Cognitive Sciences (PICS), Columbia University, Neurological Institute B41, 710 W. 168th Street, New York, NY 10032, United States;b Department of Neuroscience, Columbia University, New York, NY 10032, United States;c Department of Radiology, Columbia University, New York, NY 10032, United States;d Department of Psychology, Columbia University, New York, NY 10032, United States |
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| Abstract: | Priority of the “self” is thought to be evolutionarily advantageous. However, evidence for this priority has been sparse. In this study, subjects performed a gender categorization task on self- and non-self target faces preceded by either congruent (same gender as target) or incongruent (different gender) periliminal (33 ms) or subliminal (17 ms) primes. We found that subliminal primes induced a priming effect only on self target faces. This discovery of a self-specific priming effect suggests that functional specificity for faces may include timing as well as spatial adaptations. |
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| Keywords: | Self face Subliminal priming |
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