Effectiveness of the counterconditioning procedure in eliminating avoidance behavior

Data were obtained on the effectiveness of three forms of counterconditioning—each differing in the degree to which competing responses were introduced. Counterconditioning was also compared with an extinction procedure in eliminating an instrumental avoidance response. Only the counterconditioning procedure which evoked and reinforced another conditioned response during extinction of the avoidance response, was significantly more effective than a traditional extinction procedure in achieving a decrement in avoidance responding and this was only on the first session on which such procedures were in effect. When the opportunity to perform the competing response was removed, only Ss in this group evidenced a significant increase in avoidance responding.

All procedures were equally effective over sessions in eliminating avoidance behavior. A delay in effectiveness occurred to the degree to which a procedure introduced a competing response. It was in terms of the immediacy of response reduction and achievement of a very low rate of responding with very few responses being performed, that the counterconditioning procedure was superior to the extinction procedure.

The implication of these results for behavior theory and therapy were elaborated.