Persistence and change in sex-role stereotypes

Persistence and change in sex-role stereotypes were examined by replicating in 1978 a study of sex-role conceptions published by Sherriffs and McKee in 1957. Results suggested that in many particulars sex-role stereotypes have changed little over the intervening two decades. Respondents of both sexes continued to view men as more forceful, independent, stubborn, and reckless than women; and women continued to be viewed as more mannerly, giving, emotional, and submissive than men. On the other hand, many changes in sex-role conceptions were also found to have occurred. Especially for female respondents, results suggested that stereotypes have changed in the direction of greater favorability toward women and less favorability toward men. The relevance of these findings to the psychological understanding of social change is discussed.