Differential effects of red and blue coloured lighting on gambling behaviour

Gambling at a modified version of three-card brag was observed for 28 volunteers, subjected to red or blue light conditions. It is concluded that subjects within a red light environment gambled more money more often and selected riskier odds than did subjects gambling under blue light. Furthermore, riskier bets were generally associated with later trials and red light again enhanced such an effect as compared with blue light. The results are discussed in terms of psychoanalytical theory, psychophysiology and choice shifts within group situations for various gambling activities.