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Cultural inertia: The effects of cultural change on intergroup relations and the self-concept
Authors:Michael A. Zárate  Moira Shaw  Jorge A. Marquez  David Biagas
Affiliation:The University of Texas at El Paso, USA
Abstract:Throughout the world, immigration and the ensuing political reactions have become dominant social problems in the 21st century. One contributor to these problems includes the continual social change. In the United States, ethnic minority populations are growing while the White majority is becoming proportionally smaller. It is proposed that change, in and of itself, can produce intergroup tension. Here, the concept of cultural inertia is introduced as one contributor to intergroup prejudice. Cultural inertia entails a resistance to change, unless change is already occurring. Change is perceived differently across groups as a function of how well the groups already match the current dominant culture. Cultural inertia causes differential preferences for cultural change as a function of the extent to which people identify with a cultural group, their sense of esteem for a cultural group, and the perception that a culture is (or is not) already changing. Three studies manipulated participants' perception of cultural change and show that cultural change influences inter-group prejudice, group esteem, and engagement with the culture. The implications of cultural inertia for models of intercultural ideologies are discussed.
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