Not all implicit measures of attitudes are created equal: Evidence from an embodiment perspective |
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Authors: | Francesco Foroni Gün R Semin |
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Institution: | 1. Faculty of Social and Behavioral Sciences, Utrecht University, The Netherlands;2. Psychology Department, Koç University, Turkey |
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Abstract: | We hypothesize that while evaluative priming involves proprioceptive cues, the IAT is representational due to its structural features and the specific algorithm upon which the IAT-effect rests. As predicted, evaluative priming is shown to rely on differential facial muscle activity while the IAT as a measurement instrument is not influenced by proprioceptive information. Evaluative priming does not yield differential responsiveness for congruent and incongruent trials when facial muscle activity is inhibited whereas the IAT-effect is shown to be impervious to such inhibition. Implications for the underlying mechanisms of implicit measures are discussed. |
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