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If you can't grab it,it won't grab you: The effect of restricting the dominant hand on target evaluations
Authors:Hao Shen  Jaideep Sengupta
Affiliation:1. Department of Marketing, The Chinese University of Hong Kong, Hong Kong;2. Department of Marketing, The Hong Kong University of Science & Technology, Hong Kong
Abstract:This research examines whether and how holding one object influences evaluations of another. Across four studies, we find that occupying the dominant (vs. non-dominant) hand leads to lower evaluations of the target object; further, process data suggests that this effect occurs because dominant hand restriction impairs the ease with which the perceiver simulates holding the target. Boundary conditions that document effect attenuation and reversal are also consistent with this premise. Collectively, the studies offer support for a circular chain of influence between the perception and action systems.
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