Creating All in the Family: A Case Study in Creative Thinking

Research examining the development of creative works suggests that creative products often build on previous works and that, in such cases, the new work can be seen as an extension and synthesis of works known to the creator at that time (Weisberg, 2003a). In recent years, several investigators have applied quantitative methods to the analysis of the development of creative works (e.g., Martindale, 1990; Simonton, 1998; Weisberg, 2003b). The present study extended this quantitative orientation to the analysis of the development of the innovative 1970s television show All in the Family (AITF). The family structure, character portrayals, topical emphases, and goals of AITF were compared with those of its purported "parent," the British situation comedy Till Death Us Do Part (TDUDP), as well as with those of 4 "control" U.S. situation comedies. Statistical analyses demonstrated significant relationships between AITF and TDUDP, while showing significant differences between AITF and TDUDP and the other American shows. Many of the innovations in AITF can be seen as extensions of ideas present in TDUDP. The present study provides further evidence for the feasibility and usefulness of applying quantitative methods to the analysis of the development of creative products. On a substantive level, it appears that AITF represents another in a long line of creative products that built on and extended what was already available to create something new.