Putting the brakes on prejudice rebound effects: An ironic effect of disparagement humor

When people high in prejudice censor prejudice in one setting, they can experience a prejudice rebound effect—subsequently responding with more prejudice than otherwise. Disparagement humor fosters the release rather than suppression of prejudice. Thus, two experiments tested the hypothesis that exposure to disparagement humor attenuates rebound effects. Participants suppressed prejudice by writing fewer anti-gay thoughts about same-sex adoption (Experiment 1) or by reporting greater support for same-sex civil rights (Experiment 2) when expecting to share their responses with others (non-prejudice norm condition) but not if others first exchanged anti-gay jokes (prejudice norm condition). High-prejudice participants then exhibited prejudice rebound in the non-prejudice norm condition only. They rated a gay man more stereotypically (Experiment 1) and allocated greater budget cuts to a gay student organization (Experiment 2) in the non-prejudice norm condition.