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Self-regulation and social pressure reduce prejudiced responding and increase the motivation to be non-prejudiced
Authors:Steven G. Buzinski  Michael B. Kitchens
Affiliation:1. University of North Carolina;2. Lebanon Valley College
Abstract:Self-regulation constrains the expression of prejudice, but when self-regulation falters, the immediate environment can act as an external source of prejudice regulation. This hypothesis derives from work demonstrating that external controls and internal self-regulation can prompt goal pursuit in the absence of self-imposed controls. Across four studies, we found support for this complementary model of prejudice regulation. In Study 1, self-regulatory fatigue resulted in less motivation to be non-prejudiced, compared to a non-fatigued control. In Study 2, strong (vs. weak) perceived social pressure was related to greater motivation to be non-prejudiced. In Study 3, dispositional self-regulation predicted non-prejudice motivation when perceived social pressure was weak or moderate, but not when it was strong. Finally, in Study 4 self-regulatory fatigue increased prejudice when social pressure was weak but not when it was strong.
Keywords:Motivation  prejudice  self-regulation  social norms  social pressure
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