Preference for news as a function of familiarity

The study was designed to test the hypothesis that interest in information reaches a maximum when something novel is predicted about a well-known subject. The hypothesis predicts that news will be considered more attractive the more familiar its source or theme. This was confirmed in two experiments, where Norwegian and British students were asked to state their interest in reading news from thirty countries of varying familiarity (Experiment 1) or from correspondents in twenty-six capital cities (Experiment 2). Subjects also stated their preferences for reading general information about the same countries or cities, and indicated from which of these they would prefer to receive postcard greetings. The results show preference for news to be closely related to familiarity of country or city ( r =0.93 and r =0.91). General information and postcard preferences were as predicted, less directly related to familiarity.