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Self-esteem and cognitive consistency effects on self-other evaluation
Authors:Hana Shavit  Ron Shouval
Affiliation:1. Bar-Ilan University Israel;2. Tel-Aviv University Israel
Abstract:Reactions to bogus evaluations of one's self, either positively or negatively discrepant from one's own self-evaluation, were investigated among subjects differing in self-ideal discrepancy. All subjects exhibited greater acceptance of the source of favorable information than the source of unfavorable information, and changed their self-evaluation more toward the favorable than unfavorable position. However, among low self-ideal discrepancy subjects, the change in self-evaluation was accompanied by a similar change in friend evaluation, thereby maintaining their standing in relation to this friend after receiving either positive or negative evaluations. In contrast, high discrepancy subjects downgraded the friend more and upgraded the friend less than themselves, thereby enhancing their relative standing as a result of the feedback. These findings indicated that defensive or self-enhancing effects on self-evaluation processes are determined by self-ideal discrepancy.
Keywords:Requests for reprints should be sent to Dr. Hana Shavit   Department of Psychology   Bar-Ilan University   Ramat-Gan   Israel.
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