| 旅游决策影响因素研究 |
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| 引用本文： | 邱扶东,吴明证. 旅游决策影响因素研究[J]. 心理科学, 2004, 27(5): 1214-1217 |
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| 作者姓名： | 邱扶东 吴明证 |
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| 作者单位： | 1. 华东师范大学旅游系,上海,200062
2. 浙江大学心理与行为科学系,杭州,310028 |
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| 摘 要： | 本研究采用自编的《旅游决策影响因素问卷》，对旅游决策的影响因素，进行了调查研究。结果发现．旅游决策的影响因素．可以分成六个类别．即旅游服务因素、社会支持因素、群体支持因素、个人心理因素、个人社会经济因素，以及其他因素。此外．旅游决策还受决策者的人口统计学特征的制约。
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| 关 键 词： | 旅游决策 影响因素 旅游服务 社会支持 群体支持 个人心理 人口统计学 |
A Research on Tourism Decision-Making and its Influencing Factors |
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| Qiu Fudong. A Research on Tourism Decision-Making and its Influencing Factors[J]. Psychological Science, 2004, 27(5): 1214-1217 |
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| Authors: | Qiu Fudong |
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| Abstract: | This research explores the process of tourism decision making and its influencing factors. The results of the questionnaire survey indicate that there are six factors affecting the outcome of tourism decision making: tourism service, social support, group support, individual psychological factor, individual socioeconomic factor, and other factors. Meanwhile, the demographical factors also affect the process of tourism decision-making. |
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| Keywords: | tourism decision-making influencing factors survey research |
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