Weight discrimination in helping behavior

IntroductionAlthough obesity stigma is pervasive, relatively little research has examined the extent to which the discrimination obese individuals experience extends to helping behavior.ObjectivesThe purpose of the current set of experiments was to determine whether strangers help heavy individuals less than non-heavy individuals, and to examine the impact that moderating cues (e.g., justifying or suppressing prejudice, Crandall & Eshleman, 2003) of weight-based discrimination and gender might have on helping behavior.Study 1The first study was an experiment conducted online through MTurk. Participants rated their willingness to support a proposed charity event and their perceptions of the event organizer, whose picture was manipulated to be heavy or non-heavy. We found evidence that people were less willing to help and held more negative perceptions of heavy (than non-heavy) individuals.Study 2The second study was a field experiment in which confederates either wearing or not wearing obesity prosthetics solicited help from others on a college campus. Relative to the non-heavy, heavy individuals again were less likely to be helped and received more impolite interpersonal treatment, as rated by observers. Additionally, women were denigrated more than men for being heavy, but cues that suppressed discrimination helped increase the amount of help received and the politeness of strangers.ConclusionThe overt and subtle discrimination overweight individuals experience extends to situations when they are asking for help, and this is especially the case for heavy women. However, displaying stereotype-inconsistent cues benefit overweight individuals by increasing the likelihood of them being helped and treated well.