Priming problem solving with conceptual processing of relevant objects

In the present study, the author explored the effect of processing relevant information on producing solutions to brief insight problems. She hypothesized that the conceptual processing of objects relevant to the target solution would facilitate that solution relative to unrelated objects or the shallow processing of words. The author also explored the effect of knowledge of the relationship between the initial object-processing task and the problem-solving task. The results showed that participants who conceptually processed objects related to the target solution (Experiment 1), but not those who shallowly processed words related to the target solution (Experiment 2), were more likely to produce the solution relative to the control; and knowledge of the relationship between objects and solutions made no difference in the frequency of target solutions produced. The results of Experiment 3 showed that conceptual processing of an object could prime a nondominant solution for an ambiguously worded problem. Taken together, the results of the studies supported the effect of conceptual processing on facilitating insight in problem solving.