管理评价判断模型与策略获取

管理评价是在不确定情景中的一种多特征决策，非补偿策略是决策者所采用的主导判断模型。作为一种结构建模程序，策略捕捉可以建构包含决策标准及其权重的统计模型，获取决策内在过程和预测判断。多层线性模型能够方便地考察人内和人间变异，表征判断非线性结构，是分析策略捕捉数据的恰当方法。管理评价设计可以借鉴行为经济学和实验经济学的思路，实现对现实管理决策过程的抽象模拟。

Multi-attribute Evaluation Models and Strategy Acquisition

Managerial evaluation involving uncertainty causes decision makers to weigh and combine multiple cues. Non-compensatory strategies are the dominant mode used by decision makers. Structural or statistical modeling has been developed to predict individual decision choices and to draw inferences regarding the underlying cognitive processes. The hierarchical linear modeling has recently been advocated for policy-capturing data because it allows a rigorous examination of intra- and inter-personal variance and can handle nonlinear relations.