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FORMATIVE EVALUATION: AN INTEGRATIVE PRACTICE MODEL AND CASE STUDY
Authors:KENNETH G. BROWN  MEGAN W. GERHARDT
Affiliation:Department of Management and Organizations University of Iowa
Abstract:Training evaluation research and practice has been dominated by a focus on outcomes of completed training programs, or on methods used to assess these outcomes. This focus has largely neglected formative evaluation, which involves evaluating training during design and development. The purpose of this paper is to review existing models of formative evaluation and suggest an integrative practice model that is specifically targeted at improving training delivered in work organizations.
Keywords:
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