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The effects of self-esteem and ego threat on interpersonal appraisals of men and women: a naturalistic study
Authors:Vohs Kathleen D  Heatherton Todd F
Institution:Sauder School of Business, Marketing Division, University of British Columbia, 661-2053 Main Mall, Vancouver, BC, Canada V6T 1Z2. vohs@sauder.ubc.ca
Abstract:A naturalistic study examined the effects of self-esteem and threats to the self on interpersonal appraisals. Self-esteem scores, ego threat (operationalized as a substantial decrease in self-esteem across an average of 9 months), and their interaction were used to predict likability and personality perceptions of college men and women. The results revealed a curvilinear function explaining likability: Moderate to low self-esteem men and women were higher in likability when threatened, whereas high self-esteem men were seen as less likable when threatened. Personality ratings indicated that high self-esteem men and women who were threatened were rated highest on Antagonism (i.e., fake, arrogant, unfriendly, rude, and uncooperative). Mediational analyses revealed that differences in Antagonism statistically accounted for differences in likability. These patterns are interpreted with respect to gender and time in interpersonal perceptions as well as naturalistic versus laboratory investigations.
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