The suppression of visualization by reading

Four experiments are described which demonstrate a conflict between reading verbal messages and imagining the spatial relations described by those messages. Listening to the same messages did not produce comparable interference with visualization. The conflict between reading and visualizing was obtained even when the subject previously had seen the referent of the message. In contrast, when the subject was induced to treat the messages as rote strings of words instead of visualizing their referents, reading was a more effective means of presentation than was listening.

Two interpretations of these results were proposed. (a) Visualization and reading compete of the use of neural pathways specialized for visual perception. (b) The process of reading hinders the conversion of input material into any non-verabl form; that is, reading forces the subject to deal with information in a more exclusively verbal form than does listening. It was suggested that regardless of interpretation this method provides a means of investigating the internal processes underlying concrete verbal reference.