Dimensions of the perception of art: verbal scales and similarity judgements

Abstract.— An INDSCAL analysis was performed on subjects' similarity judgements of all pairs of 12 landscape paintings. Three principal INDSCAL dimensions were identified by analysing responses to 24 unidimensional rating scales derived from previous experiments. The present findings, together with those of previously published studies, suggest that three of the principal dimensions of perception of art appear to be (1) Hedonic-Representational, (2) Clarity, (3) A Dynamic factor involving activity, balance and symmetry. It is suggested that although Complexity may be an important factor influencing responses to simple stimuli, its rôle in the perception of paintings is small, and has frequently been over-emphasised.