Why we are fairer than others

Subjects wrote lists of either fair or unfair things that they or others did. A pervasive tendency was found for subjects to associate themselves with fair behaviors and others with unfair behaviors. When different subjects rated samples of the written behaviors for fairness and frequency we found that fair behaviors were rated as more frequent than unfair behaviors and self-ascribed behaviors were rated as fairer than behaviors ascribed to others. These findings and others are shown to result from a tendency for subjects to perceive a stronger link between the fairness and frequency of their own behavior than between the fairness and frequency of the behavior of other people. A final analysis showed that the subcategories of unfair behavior that subjects associated with others were different from those associated with themselves.