| Abstract: | In a natural setting, helping was investigated as a function of a female requestor's dependency on the subject for help and whether or not she was at fault for her plight. Based on previous research and the hypothesized operation of two norms, it was predicted that the negligent requestor would be more likely to receive help than the victim of circumstance when her dependency was high, but would be less likely to receive help when her dependency was low. Randomly selected telephone subscribers received a “wrong number” telephone call from a stranded women motorist. The woman asked the subject to make a phone call for her; the dependent variable was whether the subject helped by making the call. Results were consistent with predictions. When dependency is high, the victim's negligence appears to operate as an indication of greater need, whereas when dependency is low, it seems to operate as a sign that the victim is less deserving of help. Results were discussed in relation to different social norms that may be activated as a function of the dependency of the requestor. |
