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The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success |
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| Authors: | Joseph C Nunes Andrea Ordanini Francesca Valsesia |
| Institution: | 1. Marshall School of Business, HOH 604, University of Southern California, 3670 Trousdale Pkwy, Los Angeles, CA 90089‐0443 USA;2. Bocconi University, 20136 Milan Italy;3. Marshall School of Business, University of Southern California's, 3670 Trousdale Pkwy, Los Angeles, CA 90089‐0443 USA |
| Abstract: | |
| Keywords: | Processing fluency Lexical fluency Repetition Music Lyrics Aesthetic goods |