| Affiliation: | 1. Faculty of Business and Economics, University of Lausanne, UNIL‐Dorigny, Batiment Anthropole, 1015 Lausanne, SwitzerlandFax: + 41 21 692 3305.;2. Marketing Department, University of Bern, Engehaldenstrasse 4, 3012 Bern, SwitzerlandFax: + 41 31 631 8032.;3. école des sciences de la gestion (ESG UQAM), Université du Québec à Montréal (UQAM), 315, rue Sainte‐Catherine Est, Montréal, CanadaFax: + 1 514 987 0422.;4. John Molson School of Business, Concordia University, 1455 de Maisonneuve Blvd. West, Montréal, CanadaFax: + 1 514 848 4554. |
