Reactions to success and failure in public and in private conditions

It was shown that the reaction to success and failure differs when it is communicated publicly or privately and when the reaction to success and failure is measured publicly or privately. Participants took an intelligence test and received fictitious results which were positively or negatively discrepant from the average. The dependent variable was the evaluation of the intelligence test. It was found that when the subject's evaluation of the test was private, the test was evaluated more positively under public than under private success. However, it was evaluated more negatively under public than under private failure. Under public success feedback the test was evaluated more positively under private than under public evaluation, whereas under public failure feedback the effect was reversed. The results are interpreted in terms of a self-presentation model and were discussed in the context of earlier research within the field of interpersonal relations.