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Toward a more nuanced understanding of the statistical properties of a median split |
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| Authors: | Dawn Iacobucci Steven S Posavac Frank R Kardes Matthew J Schneider Deidre L Popovich |
| Institution: | 1. Owen Graduate School of Management, Vanderbilt University, Nashville, TN 37203, USA;2. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221, USA;3. Samuel C. Johnson Graduate School of Management, Cornell University, Ithaca, NY 14853, USA;4. Department of Marketing, Goizeuta School of Business, Emory University, Atlanta, GA 30322, USA |
| Abstract: | |
| Keywords: | Median split Median‐split Dichotomization Categorization |