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Field and laboratory studies of littering
Authors:Robert M Krauss  Jonathan L Freedman  Morris Whitcup
Institution:Columbia University USA
Abstract:Four studies are reported. In the first, it was shown that littering rates vary substantially across areas of a large urban region and that the rate for a particular area is correlated with the amount of litter already present. It was also found that males litter more than females and young people more than old. In the second study, a laboratory experiment, a causal relationship between the amount of litter in an area and the likelihood it will be littered was demonstrated. A third study replicated this latter finding, but did not find a relationship between the amount of stress experienced by a subject and the likelihood that he or she would litter. In the fourth study, a field experiment, subjects who were approached and asked to sign a petition about clean streets littered less than control subjects.
Keywords:Address reprint requests to R  M  Krauss  Department of Psychology  Columbia University  New York  NY 10027  
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