| Abstract: | When subjects are presented with information about the attributes of individuals and are then asked to make judgments about the characteristics of the group composed of those individuals, the group impression may depend on the way in which data on individuals are organized in memory. Experiment 1 demonstrated that under conditions of low memory load (16 instances of person-trait pairings), subjects organize their perceptions of a group around the characteristics of its individual members, whereas under high memory load (64 instances of person-trait pairings), subjects organize trait information in an undifferentiated way around the group as a whole. Under low memory load, subjects distinguish between repeated occurrences of a trait in the same individual and comparable repeated occurrences of that trait in different individuals; under high memory load, subjects do not make such a differentiation. Subjects' judgments about the frequency of categories of traits were related to the ease of recall of category instances, as predicted by an availability heuristic. Experiments 2 and 3 demonstrated that group members who are most available in memory will be disproportionately represented in the group impression. Specifically, the proportion of extreme individuals in a group was retro-spectively overestimated; this was true for both physical stimuli (height) and social stimuli (criminal acts). |
