| Abstract: | Two experiments explored the question of when people will respond to negative labels by confirming them and when they will respond by disconfirming them. In a field experiment subjects were accused of not taking advantage of the opportunities available in a nearby city, and in a laboratory experiment they were accused of having low self-confidence. After these accusations, subjects were given an opportunity to behave in ways that varied in the degree to which they were consistent with the experimenter's labels. For some subjects the experimenter's accusations included mention of the fact that the negative label also applied to many other members of their group, while for other subjects this group factor was not mentioned. The reference to the group either increased or decreased subjects' label-confirming behavior, depeding on whether the subject had provided the experimenter with evidence consistent with the label before the accusations were made. When the experimenter had this evidence, subjects subsequently confirmed the label more if the fact that the negative label applied to many group members was mentioned than if it was not mentioned. When the experimenter accused the subject without having any evidence, subjects disconfirmed the label more if the group was mentioned than if it was not. |
