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Median splits,Type II errors,and false–positive consumer psychology: Don't fight the power |
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| Authors: | Gary H. McClelland John G. Lynch Jr. Julie R. Irwin Stephen A. Spiller Gavan J. Fitzsimons |
| Affiliation: | 1. Department of Psychology and Neuroscience, University of Colorado—Boulder, United States;2. Leeds School of Business, University of Colorado—Boulder, United States;3. McCombs School of Business, University of Texas—Austin, United States;4. Anderson School of Management, UCLA, United States;5. Fuqua School of Business, Duke University, United States |
| Abstract: | |
| Keywords: | Median splits Statistical power False– positive psychology |