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Food categorization flexibility increases the preference for indulgent foods |
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| Authors: | Adwait Khare Tilottama G. Chowdhury |
| Affiliation: | 1. College of Business 234, University of Texas at Arlington, Arlington, TX 76019, USA;2. School of Business 230, School of Business, Quinnipiac University, Hamden, CT 06518, USAFax: + 1 203 582 8664. |
| Abstract: | |
| Keywords: | Categorization Categorization flexibility Functional food Hedonic food Indulgent food |