Affiliation: | 1. Nanyang Business School, Nanyang Technological University, 50 Nanyang Avenue, Singapore 639798, Singapore;2. Institute of Asian Consumer Insights, Nanyang Business School, Nanyang Technological University, SingaporeFax: +65 6791 3697.;3. School of Business, Sungkyunkwan University, 25‐2 Sungkyunkwan‐ro, Jongno‐gu, Seoul 110‐745, South KoreaFax: + 82 2 760 0950.;4. Carlson School of Management, University of Minnesota, 321 19th Avenue South, Minneapolis, MN 55455, USAFax: +612 624 8804. |