Repeated exposure and the attractiveness of synthetic speech: An inverted-U relationship

Previous experimental investigation of the effects of repeating an unfamiliar stimulus suggests that mere exposure breeds attraction (e.g., Zajonc, 1968). On the other hand, correlational work with naturally occurring stimuli such as names, music, or landscapes suggests that there is also an overexposure effect: the preference function does rise with familiarity at first but then reaches a turning point and diminishes. The study (N=72) demonstrates this inverted-U relationship in an experimental setting. The stimuli were synthetic nonsense speech, permitting exact control of exposure durations and interstimulus intervals. The critical factors for demonstrating the effect are probably (1) the inclusion of a large number of repetitions, and (2) blocked repetition of each stimulus in a homogeneous sequence not interspersed with other more or less frequent stimuli.