Across the (Not So) Great Divide: Cultural Similarities in Self-Evaluative Processes

Although it is widely assumed that East Asians and Westerners evaluate themselves differently, there is much support for cultural convergences. In this article, I review evidence showing that in both cultures (and to a largely comparable degree), people (a) experience high feelings of self-regard; (b) view themselves and loved ones in highly positive terms; and (c) exhibit self-serving biases that promote feelings of self-worth. Moreover, in both cultures (and to a largely comparable degree), individual differences in self-esteem predict (d) psychological well-being and (e) emotional regulation in response to negative outcomes. These commonalities suggest that self-love is a universal human motivation.