Semantic features and semantic categories: differences in rapid activation of the lexicon.

Robust priming was shown in a semantic categorization task for prime-target pairs which shared semantic features (e.g., pumpkin-squash). Priming facilitation for these pairs was demonstrated at extremely rapid prime exposures (28 and 43 ms) and increased with prime duration. The onset and amount of facilitation differed significantly for these semantic, nonassociative pairs and for associative-semantic prime-target pairs (e.g., cow-bull). The latter pairs produced facilitation, but later (at prime-target SOAs of 70 and 200 ms) and of lesser magnitude. These results are discussed in relation to three current models of semantic memory: spreading activation, compound cue, and distributed models.