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Cross-modal additive conjoint structures and psychophysical scale convergence
Authors:L M Ward
Institution:Department of Psychology, University of British Columbia, Vancouver, Canada.
Abstract:I investigated a variety of issues related to the measurement of the magnitude of psychological experience, especially the magnitude of sensations. Different groups of subjects made pair comparisons, magnitude estimations, and category judgments of the "total sensory magnitude" of light and sound stimuli presented conjointly. Another group judged the dissimilarity of pairs of conjoint stimuli. Various axioms, especially double cancellation, were tested on the resulting rank orders of conjoint stimuli. Judgements of the total magnitude of conjoint combinations of sound and light stimuli formed an additive conjoint structure. Dissimilarity judgments gave rise to a closely related lattice structure. Moreover, various scales of the individual attributes (loudness and brightness) calculated from the two types of judgments of the conjoint stimuli displayed substantial convergence, each scale for a given modality being linear with all other scales for that modality.
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