Ambiguity,cubist works of art,and preference

Number of one sec views and verbal judgements of interestingness and pleasingness of Cubist paintings were found to be a function of subjective ambiguity, defined in terms of the Shannon-Wiener average information measure, especially when an expectancy had been established regarding the identity of the main object or person in the paintings. Viewing behaviour was found to increase with subjective ambiguity; verbal judgements were found to decrease. Titles corresponding to varying degrees to the content of the paintings or instructions involving guessing were used to manipulate expectancy. An attempt was made to explain these findings and those involving recall of titles by making reference to Berlyne's point of view and the experimental literature.