| Abstract: | This study of 597 entering college women investigated the characteristics of people they named as the primary influencers for their initial choices of major. College major was considered analogous to vocational field since the sample of students overwhelmingly gave career goals as reasons for choosing a particular major. Characteristics of these primary influencers were compared with those of a sample of individuals influencing male choices. In addition, characteristics of influencers were compared between those influencing females choosing traditional and nontraditional majors. The results indicate that most students, regardless of gender, were influenced by males, particularly fathers. However, a notable percentage of female students, especially those in traditional fields, were influenced by females. Students whose primary influencers were in fields closely related to their own vocational choices reported being more certain of their choices than students citing influencers in unrelated fields. These findings have implications for model-observer similarity, and may necessitate distinguishing between influential people who provide reinforcement for a choice of major and those who provide specific vocational modeling as well as reinforcement for that choice. |
