Coping with a deviant identity

Most interactionist literature dealing with the creation of deviance focuses on one of two major areas: acquisition of a deviant identity and coping with a deviant identity. In the present paper, we explore the coping strategies used by members of a national weight control organization to deal with the devalued character of obesity. Data were gathered using the “triangulation” of direct observation, structured and unstructured interviews, and personal experience. We found five generic coping strategies used by our respondents. We call them: (1) Avoidance, (2) Compliance, (3) Reaction Formation, (4) Compensation, and (5) Accounts.