Norms,definitions, and deviance: Comment on Meier

This study explored the effects of heavy television viewing on the purging behavior of Asian-Pacific adolescents in Guam. We argue that Westernized television in Guam presents thin, tall, and athletic bodies as the only acceptable images for adolescents. Using logistic regression, we tested the television-purging connection using a probability sample of Asian-Pacific Islander high school students. The results of the analysis support the hypothesis that heavy television viewing is associated with male purging behavior, which is a form of self-directed deviance. Being overweight is also associated with purging for male and female adolescents. We discuss the implications of the findings for theory and future research.