Techniques of Affirmation: Deviant Behavior,Moral Commitment,and Subcultural Identity

Previous studies have examined how individuals act in ways that are considered deviant by mainstream standards and how these individuals neutralize their actions to maintain a positive self concept. But little is known about how individuals who defy social norms by “not doing” socially accepted behaviors construct meaningful subcultural identities. We explore the overlap between “deviant behavior” and subcultural identity through a case study of an abstinence-based subculture called straightedge. Through an analysis of online, textual interaction among participants of an internet forum dedicated to the straightedge youth subculture and focused discussions with forum members, we develop the concept of techniques of affirmation to frame how participants' beliefs regarding abstinence from drugs, alcohol, and promiscuous sex are articulated in subcultural discourse. We identify five affirmation techniques through which straightedge youths remain steadfast to their ideals, beliefs and non-actions: (1) acknowledgment of responsibility, (2) acknowledgment of injury, (3) acknowledgment of the victim, (4) discounting condemners, and (5) reference to priority relationships. We suggest that people and groups who orient themselves to subcultural frames of reference are more likely to utilize techniques of affirmation as part of constructing a positive sense of self.