| Abstract: | The aim of this paper is to identify the functions of social cognition in a communication context. It is argued that social cognition is for the regulation of adaptive action and makes use of external devices (e.g. language) to implement action. First, the complexity of communication as a social achievement is discussed to prepare the ground for examining the link between language, cognition and communication. The implementational devices (language) of social cognition are addressed next. On the basis of these considerations a message‐modulation model is proposed to conceptualize the interplay between language, cognition, motivation and communication. The application of this model to research on the transmission and maintenance of stereotypes illustrates the types of open research issues and directions that may be possible routes for future work. Copyright © 2000 John Wiley & Sons, Ltd. |
