| Abstract: | A qualitative research‐based diagnostic procedure, the Priority‐Pointing Procedure (PPP), is proposed that synthesizes responses to open‐ended questions about the direction an organization should take. It points to a priority for action by measuring imbalances in the numbers of responses in the context of the structure of adjustment decision‐making from nomology. It is shown to be useful for defining variables and structuring criteria for strategic Multi‐Criteria Decision Analysis (MCDA) problems. Copyright © 2000 John Wiley & Sons, Ltd. |
