| Abstract: | Three experiments are reported in which participants are asked to name pictures at the subordinate level (e.g. POODLE) whilst ignoring a distractor word. In Experiment 1, the distractor words included the names of other exemplars from the same basic-level category (e.g. spaniel). Naming latencies were prolonged in this condition, relative to unrelated conditions. In Experiment 2, the distractor words included the correct basic level names (e.g. dog) and the names of related basic level objects (e.g. cat). Subordinate naming latencies were faster in these conditions than in unrelated conditions, suggesting that basic level names can be eliminated as competitors and that it can even be useful to have simultaneous activation of the correct basic level representation when retrieving subordinate names. Finally, Experiment 3 showed that when the names of subordinate objects from a related basic-level category (e.g. koala) are printed on objects, subordinate naming latencies are again delayed when compared with unrelated conditions. The results are discussed with reference to current models of object name retrieval. |
