Creativity in Context: The Ecology of Creativity Evaluations and Practices in an Artistic Craft |
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Authors: | Vlad Petre Glăveanu |
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Institution: | (1) London School of Economics and Political Science, Institute of Social Psychology, St Clements Building, Houghton Street, London, WC2A 2AE, UK |
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Abstract: | The present article reports a study on the use of a multiple feedback methodology for creativity evaluation in the case of
Romanian Easter eggs. Four groups of evaluators —i.e. ethnographers, priests, art teachers and folk artists—all members of
professional communities relevant for this particular folk art participated in the study. They almost unanimously appreciated
‘traditional’ wax decorated eggs as highly creative for their designs, aesthetics and the hard work and talent they require
but opinions diverged when commenting on the creativity of other types of Easter eggs. At a more general level, two broad
evaluation patters were found, corresponding to whether respondents participate or not in decoration practices. Identifying
these patterns comes to reinforce the idea that creativity evaluations, as well as creative activity, are rooted in the social
and cultural contexts of the participants and these contexts share important similarities but also marked differences. |
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